Ways to Boost Your Customer Retention Rate

If you ask any business leader dealing with towing service or any other business what their company goals are, their answers will likely relate to growth. As far as business growth is concerned, most people would think about acquiring new customers is the only key to success. Although obtaining new customers is great, setting yourself out to acquire them to grow your business is not always a cost-effective measure and beneficial as you might think. The process of identifying, qualifying, and nurturing leads, with the hope of converting those prospects into paying customers will require a significant amount of resources.

Rather than simply focusing on the acquisition part of new customers, you can instead invest your time to retain the high-value customers you have. Here are some simple and useful ways to boost your customer retention rate.

Adjust pricing for your returning customers

You can work to adjust pricing for your returning customers in a way that makes it easy for your current customers to return and conduct more business with you. Consider offering discounts to your customers via email for their next purchase. Additionally, you can consider offering free shipping and returns to those customers who have previously done business with you. Additionally, you can consider offering a cost-effective subscription plan for your services. The most important thing is to come up with anything creative, that adds value to your existing customers.

Implement cross-selling

Another key strategy you can work on is to improve your cross-selling and upselling strategies throughout your website and all other channels of communication. Upselling to shoppers in a physical store is easy. All you need is to place related products next to each other or make use of merchandising techniques to draw attention as well as driving impulse purchases. For online shoppers, it is a little bit different. You can place related products next to each other or use any other approach that draws attention and drives impulse purchases. Online shoppers will often begin their journey in search of a particular item and this is the reason you must be very strategic when cross-selling and upselling.

Create a loyalty program

Implementing a program to reward your most loyal customers is one of the easiest strategies you can use to build existing relationships as well as offer regular incentives and motivations to have your customers come back. You may consider emailing your top 10 percent customers with special offers each month. The most important thing is to test which offers to resonate with them and deliver anything valuable. You can also expand your loyalty program by adding a points system that would allow your customers to earn points for actions such as sharing content on social media and referring their friends.

Personalize buyer journey

Another way to recognize your shoppers is through personalizing their experience and making their lives better by making them feel valued. Encourage your visitors to sign up for things such as coupons, notifications on sales updates among others. Collect vital details including their names, email addresses, and any other valuable information that would help you improve on the experience you offer them.

A Simple Guide to Press Release Distribution

To thrive as a lawn care or any other small business, you need press coverage. Unfortunately, coverage doesn’t come just cheap and naturally, as many would expect. You need to work for it. Press releases from an important element in increasing your brand awareness and helping on matters public relations. Press release distribution involves the process of circulating or seeding out your press release to journalists and members of the press. The purpose of distributing a press release is to have coverage in media publications on places such as radio, newspapers, blogs, TVs among others.

Distribution of press release has the following benefits;

Boosting SEO

Press releases are good for SEO. By implementing SEO tactics into your overall marketing strategy, you are more likely to reach the top spots of user’s search queries, which will help your potential customers and clients find you online. Gaining links from places you have been mentioned in the press release is very good for SEO and accelerates your process of ranking.

Additionally, the distribution of press releases can help you land coverage on huge publications.

Driving local foot traffic

Press releases are good at driving local foot traffic to your store. If your business is based on brick and mortar, the distribution of press releases can be very good at getting people through your door. When you are running an event or simply having an eye-catching sale, you can measure foot traffic in your store after distributing a press release.

Generating more sales

If you are launching a new product or an exclusive service, a targeted press release can make a huge difference. It will help in drumming up interest and making you a lot of revenue especially if it offers elements that set you apart from your competitors. Busy shopping days can present a huge opportunity for your products to get in front of your competitors.

Distribution of press releases can take many forms. After you have your press release ready, you need to find journalists who are interested in what you have. When you want to share news, you will be tempted to tell as many people as possible. You want everyone to hear about what you have to offer. However, not everyone is interested in your story, and thus it is important to find those who are interested in your offering.

It is also a good idea to get the contact details of journalists. Doing so could be as simple as clicking on an author’s bio mostly found on their publication site. Once you have their details, use your creativity to get them interested in what you have and ultimately get them to publish your story.

When crafting a press release, it is important to craft a killer pitch. Email is the most effective way to send your press release quickly. However, note many journalists receive hundreds of emails every single day so ensure you keep it simple and brief. Get straight to the purpose of your email and show them a reason they need to cover your story. Avoid adding press release attachments as most of them don’t like opening attachments due to malicious intents associated with many attachments.

How Often Should Your Company Blog

Starting a blog can be tough. Thinking about what to post and how to promote your content requires a lot of strategic planning. Once crafting content and blogging for towing companies in Athens, it took much of my time to come up with content that resonated and delighted customers. It even gets more complicated when companies have to come up with a schedule on how they should organize their blogs and content.

The frequency of blog posts will depend on what works best for the company. Smaller companies often find success in posting once to four times per week, while larger companies would be required to push out content daily. If you don’t have a clear plan, you might find yourself getting burned out and even releasing content that is not beneficial to your audience.

Gaining Organic Traffic

Blogging is very important for SEO especially if you want to increase traffic to your website. If you are already posting valuable content, it would be important to go back and update your previous content and even boost it. Traffic that comes from blog posts is compounding, and this means it gains organic results over time. It is very important to always update your posts.

Blogging for Brand Awareness

When you are focusing on building your brand, the key to achieve your goals is through content diversification. Think of the ways you can use blog posts to highlight your brand as well as how you can use those posts to tell your audience who you are. Your key focus will be building a voice for your company.

Building brand awareness will give you a chance to offer useful information to your audience. You can use a branded infographic to show important aspects of your business. The success of any blogging strategy lies in proper planning. You may find yourself producing a lot of blogs that are all useful to your customers. Place a key focus on organic traffic because blogging should be a top priority if you are interested in boosted clicks.

Publishing for large blogs

Large blogs that are comprised of a few team members can increase their volumes. Additionally, they should also be wary of burnout and over saturating results of search engines. They should have a goal of publishing their content four to five times a week. Doing so will ensure new posts have time to gain the required traffic and posts are properly updated.

Content and brand awareness are more specialized and are not focused on gaining traffic. Companies that have a high focus on brand awareness should post one or two times a week. For those blogs that have a lot of resources, it becomes easy to set up the frequency of brand awareness posts, more so because large blogs have a decent amount of organic traffic. There will be more room to put a lot of focus on content that grows a company’s brand and provides thought leadership. Starting a blog and keeping it consistent can be challenging and difficult, but in the end, the rewards are huge.

How to Communicate Effectively

Communication is how people interact and exchange information with others. It is simply the creation and exchange of meaning. I have been able to learn a lot about what customers want from their product and service providers while working to set up a communication strategy for towing services in Orlando. For communication to take place, two or more parties must be involved. Not all communication is good communication. In fact, it is better to avoid communicating than communicating poorly.

Effective communication is not all about speaking clearly and honestly. It also entails creating a safe and comfortable space where communication can happen. Here are a couple of effective communication skills you can use, to give and receive information successfully.

Active listening

Effective communication is less about talking and more listening. Active listening is not just about hearing what the other person has to say, but also about understanding their emotions and point of view. The main objective of effective communication lies emphasis on understanding the person whom you’re communicating with. With effective communication, you need to focus on the other person, show you are interested in what they are telling you, never judge them, and ask key questions to keep communication flowing.

Assert Yourself

Being assertive simply means considering your thoughts, feelings, and opinions and communicating them in a clear and respectful way. It has nothing to deal with being demeaning or aggressive. When you assert yourself, you will stay clear of your values and opinions while engaging with others. You will also positively engage negative thoughts and opinions and try to show any outright anger or demeaning language. You will also be comfortable enough to say no or disagree with anything against your values.

Eliminate communication barriers

When speaking or listening, you need to minimize stress in communication and eliminate all forms of communication barriers. You need to stall or pause to collect your thoughts. This will help you avoid outbursts or irrelevant speaking before you can think. Make one point at a time so that the other person won’t get overwhelmed or confused with what you are saying. Do not interrupt or make unnecessary comments while the other person is speaking. Always keep the mood and tempo of the conversation elevated.

For effective communication to happen, you need to understand the different types of communication.

Verbal communication

Verbal communication entails sounds, language, and words. It is the most effective way to express emotions, opinions, feelings, and needs. When used correctly, words can have a straightforward and concise meaning leaving little room for assumptions. Verbal communication can happen at different levels including; interpersonal, interpersonal, with a small group or with the public.

Nonverbal communication

Nonverbal communication happens when messages are received or send without words. It applies to body language, inflection, tone of voice, gestures, and facial responses. It can also include other aesthetic means of communication such as dance, pottery, and painting.

We also have other two forms of communication, which are written communication and visual communication. Written communication entails any message that is sent through written words or text. Visual communication happens with the use of visual aids.

Health Benefits of Swimming Frequently

2015 Department of Defense Warrior Games Army TrialsSwimming is one of the most popular sports in America. This nation is surrounded by numerous water bodies making swimming one of the peoples’ great passions. Just like the way you would stay fit by exercising or doing manually involving tasks such as working in a tow truck, same does swimming in making you stay fit. Swimming is a low impact exercise that has numerous physical and mental benefits. Swimming is the fourth most popular activity in the States, and this is not very surprising, based on the host of benefits it has, including the following;

Helps one lose weight

Based on the weight bearing properties of pools and other water bodies, swimming serves as an excellent way for overweight people to work out without necessarily straining their bodies too much. Swimming may not burn calories as quickly as you would in the gym, or with more intense workouts, but it will still do a great job regarding weight loss. If your goal is to lose weight, swimming will do a significant weight in raising your heart rate.

Good for Asthmatic People

Swimming presents a good option for people with asthma. The humid conditions experienced in indoor pools make swimming an excellent activity for people who have asthma. The breathing exercises that are associated with swimming such as holding your breath may help in expanding your lung capacity to help swimmer gain control over their breathing. However, you should be careful about the type of chemicals added to the pools as some may not be so friendly to your health.

Improves Sleep

sleepingSwimming has the power to help you sleep better at night. In a study carried on older adults who have insomnia, participants recorded a significant boost in the quality of their sleep after engaging in regular swimming exercises. A near 50 percent of older persons experience some level of insomnia and swimming becomes excellent news to them. Swimming is also accessible to a wide range of people who have to deal with more challenging exercises such as running.

Boosts Mood

Swimming is an excellent exercise as you need to move your whole body against the resistance of water. Researchers evaluated people suffering from dementia and noticed a significant improvement in the mood of participants after participating in a 12-week aquatic program. Swimming and related aquatic workouts have a lot of psychological benefits for people with dementia. This exercise also has many other benefits for other people as well.

Other Benefits

Swimming has many other benefits as well. It is a relaxing and peaceful form of exercise. It is well known to alleviate stress as well as improving coordination, balance, and posture. Swimming enhances flexibility and provides an excellent low-impact therapy for some conditions and injuries. It also provides a pleasant way to cool off after a busy or hot day. What makes swimming such useful is that pools are available in different places, and we also have water bodies such as beaches, dams, lakes, and rivers, all presenting us with beautiful environments to choose from where to swim.


Best Watersports Destinations for summer

Palau IslandWe are already in summer, and most of you guys are planning their sunny holidays. The world presents a lot of exciting places where you can go and enjoy your holidays.  If you are a lover of water sports, we have compiled for you some of the best places you can go and enjoy the best in your sunny holiday.

Diving in Palau

Palau islands provide a perfect destination for those looking forward to diving this summer. It is a unique lake of particular interest to divers. You can also enjoy a spectacular migration of jellyfish which happens every morning. Moreover, these jellyfish do not sting, diving with them can be very exciting.

Waterski in Lake Powell

Lake Powell is located in the USA and provides a perfect destination for lovers of waterskiing. This human-made water reservoir is the second largest in the United States. It spreads between Utah and Arizona, making it a destination that attracts 2 million visitors per year. Visitors are exposed to various water sports activities including swimming, scuba diving, fishing, water skiing, and snorkeling.

Surfing in the Aleutian Islands

Aleutian island is located at one of the most remote parts of the world and is defined by staggering beauty. There are hundreds of islands formed as a result of volcanic activities that took place across the Pacific Ocean, between Alaska and Kamchatka. When you visit this place, you can enjoy numerous activities including kayaking, hiking, skiing, bird watching as well as well as surfing.

Sailing in Capri, Italy

capriAround the coast of the Tyrrhenian Sea, you can find many islands. These Islands are covered by smooth pebbles that stretch across the entire beach to protrude from the warm crystal clear waters. Capri is such a great island that is well known for its luxurious villas and steep hill. Despite the expensive lifestyle experienced in this region, there are a lot of free beaches for visiting guests.

Fishing in Hamnoy, Norway

Hamnoy makes one of the oldest fishing villages in Norway. Visitors get customized accommodation in fishermen cabins that were formed as early as 1890. When you visit this facility today, you can enjoy a very cozy stay. Visitors can rent bikes and boats and go fishing or hiking. The village is small and may not be able to provide many activities, but you are assured to enjoy fun outdoor activities and well as enjoying the cultural practices of the Norwegians.

Best waters sports activities to Try This Summer

paddleboardingIf you find yourself in an area surrounded by warm and beautiful waters, then what you should do is to enjoy the best of watersport activities such a place can offer. A family vacation with friends and children is what you need to explore the best of watersports. Whether you want to go on some fascinating scuba diving or explore astonishing marine life and sunken treasures, a holiday this summer at warm tropical waters can you do a lot of good

If you are wondering what water activities to try, here are some of the best for you.


Paddleboarding is also known as paddle surfing. It involves standing on a longboard and using the paddle to propel yourself across a water surface. When getting started with paddleboarding, you can watch a few YouTube clips on how this sport is done to get an idea before getting into the waters. Unlike surfing, you can perform paddle boarding without waves.

Wave surfing and Water skating

Are you are a fan of waterskiing or waterboarding? If you give it a try, you will definitely like the challenge. You can perform water skating with a boat. All you need is to develop a good sense of balance and learn other tricks such as flipping and spinning.

Kite Surfing

Kite surfing is also known as kite boarding and is a sport gaining a lot of popularity worldwide. With this sport, you stand on a small board that is attached to a large kite resembling a mini parachute. The kite catches wind and you go shooting across the water whether there are waves or not. It takes some level of effort and practice to master how to perform kite surfing in the right way.


kayakingKayaks are  faster, lighter and arguably more agile than canoes. There are special models specially designed for anglers. With a fishing kayak, you usually sit on top and have enough space for your accessories such as bait compartment, rod holders and fish finders. Kayaks provides such a safe and economical way to get to where fish is.

Banana Ride

You can enjoy a banana ride with your entire family when you visit places such as Bali. It is a very exciting water sport which kids and adults find to be very funny. A banana ride is one filled with a lot of excitement for your family.

Tips on How to Buy Your First Yacht

yachtBuying your first yacht is not a natural process as it may sound on paper. If you do not have the right knowledge and experience, you may find yourself buying something that is not so desirable. Acquiring a yacht is more investment than just a purchase. Besides the initial price of purchasing the actual yacht, there are additional fees involved when it comes to owning and operating the yacht. Before buying the boat, it would be wise you draw up an annual budget upfront.

The budget you draw will give you a better idea of the size and type of boat you will be buying. Take keen research to narrow down your options to choose one that you will be more comfortable to finance and maintain.  If you are looking forward to acquiring a yacht, here are some notable issues you need to observe.

Your Expectations

Think about what you will do with the yacht. Factor in the amenities that the boat should have to be it rooms, kitchen space, bathroom among others. These amenities will determine the size of a boat that fits your budget. On the other hand, if you are looking forward to sailing to other ports, you may consider a smaller yacht. Also, consider the amount of time you will be able to spend on the yacht.


It is vital you consider your budget. Buying a yacht goes beyond the amount of money you spend on it.  You will have to pay for additional costs that include insurance, mooring fees, surveys and maintenance. You will also be required to pay for harboring fees. Put all these issues together to determine the type of yacht to buy.

Where to Find the yacht

After you have chosen the type of yacht you need, next is to look for the boat. The first and obvious place to go is over the internet. Thousands of yachts are on sale by dealers, and all you need is to communicate with them and start the negotiations. Do some research and read online reviews before starting the negotiations. That way, you will be placed in a better position when it comes to negotiations.

Closing the Deal

Before closing the deal, it is recommended that you carry out a professional survey on the yacht. This survey will be essential to understanding the conditions of the yacht and aid in determining the insurance costs. Also, draw up a standard form of agreement that sets out the obligations and rights of both parties. Lastly, check to ensure that all documents are valid and in place.