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A Simple Guide to Press Release Distribution

To thrive as a lawn care or any other small business, you need press coverage. Unfortunately, coverage doesn’t come just cheap and naturally, as many would expect. You need to work for it. Press releases from an important element in increasing your brand awareness and helping on matters public relations. Press release distribution involves the process of circulating or seeding out your press release to journalists and members of the press. The purpose of distributing a press release is to have coverage in media publications on places such as radio, newspapers, blogs, TVs among others.

Distribution of press release has the following benefits;

Boosting SEO

Press releases are good for SEO. By implementing SEO tactics into your overall marketing strategy, you are more likely to reach the top spots of user’s search queries, which will help your potential customers and clients find you online. Gaining links from places you have been mentioned in the press release is very good for SEO and accelerates your process of ranking.

Additionally, the distribution of press releases can help you land coverage on huge publications.

Driving local foot traffic

Press releases are good at driving local foot traffic to your store. If your business is based on brick and mortar, the distribution of press releases can be very good at getting people through your door. When you are running an event or simply having an eye-catching sale, you can measure foot traffic in your store after distributing a press release.

Generating more sales

If you are launching a new product or an exclusive service, a targeted press release can make a huge difference. It will help in drumming up interest and making you a lot of revenue especially if it offers elements that set you apart from your competitors. Busy shopping days can present a huge opportunity for your products to get in front of your competitors.

Distribution of press releases can take many forms. After you have your press release ready, you need to find journalists who are interested in what you have. When you want to share news, you will be tempted to tell as many people as possible. You want everyone to hear about what you have to offer. However, not everyone is interested in your story, and thus it is important to find those who are interested in your offering.

It is also a good idea to get the contact details of journalists. Doing so could be as simple as clicking on an author’s bio mostly found on their publication site. Once you have their details, use your creativity to get them interested in what you have and ultimately get them to publish your story.

When crafting a press release, it is important to craft a killer pitch. Email is the most effective way to send your press release quickly. However, note many journalists receive hundreds of emails every single day so ensure you keep it simple and brief. Get straight to the purpose of your email and show them a reason they need to cover your story. Avoid adding press release attachments as most of them don’t like opening attachments due to malicious intents associated with many attachments.

How Often Should Your Company Blog

Starting a blog can be tough. Thinking about what to post and how to promote your content requires a lot of strategic planning. Once crafting content and blogging for towing companies in Athens, it took much of my time to come up with content that resonated and delighted customers. It even gets more complicated when companies have to come up with a schedule on how they should organize their blogs and content.

The frequency of blog posts will depend on what works best for the company. Smaller companies often find success in posting once to four times per week, while larger companies would be required to push out content daily. If you don’t have a clear plan, you might find yourself getting burned out and even releasing content that is not beneficial to your audience.

Gaining Organic Traffic

Blogging is very important for SEO especially if you want to increase traffic to your website. If you are already posting valuable content, it would be important to go back and update your previous content and even boost it. Traffic that comes from blog posts is compounding, and this means it gains organic results over time. It is very important to always update your posts.

Blogging for Brand Awareness

When you are focusing on building your brand, the key to achieve your goals is through content diversification. Think of the ways you can use blog posts to highlight your brand as well as how you can use those posts to tell your audience who you are. Your key focus will be building a voice for your company.

Building brand awareness will give you a chance to offer useful information to your audience. You can use a branded infographic to show important aspects of your business. The success of any blogging strategy lies in proper planning. You may find yourself producing a lot of blogs that are all useful to your customers. Place a key focus on organic traffic because blogging should be a top priority if you are interested in boosted clicks.

Publishing for large blogs

Large blogs that are comprised of a few team members can increase their volumes. Additionally, they should also be wary of burnout and over saturating results of search engines. They should have a goal of publishing their content four to five times a week. Doing so will ensure new posts have time to gain the required traffic and posts are properly updated.

Content and brand awareness are more specialized and are not focused on gaining traffic. Companies that have a high focus on brand awareness should post one or two times a week. For those blogs that have a lot of resources, it becomes easy to set up the frequency of brand awareness posts, more so because large blogs have a decent amount of organic traffic. There will be more room to put a lot of focus on content that grows a company’s brand and provides thought leadership. Starting a blog and keeping it consistent can be challenging and difficult, but in the end, the rewards are huge.