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Ways to Boost Your Customer Retention Rate

If you ask any business leader dealing with towing service or any other business what their company goals are, their answers will likely relate to growth. As far as business growth is concerned, most people would think about acquiring new customers is the only key to success. Although obtaining new customers is great, setting yourself out to acquire them to grow your business is not always a cost-effective measure and beneficial as you might think. The process of identifying, qualifying, and nurturing leads, with the hope of converting those prospects into paying customers will require a significant amount of resources.

Rather than simply focusing on the acquisition part of new customers, you can instead invest your time to retain the high-value customers you have. Here are some simple and useful ways to boost your customer retention rate.

Adjust pricing for your returning customers

You can work to adjust pricing for your returning customers in a way that makes it easy for your current customers to return and conduct more business with you. Consider offering discounts to your customers via email for their next purchase. Additionally, you can consider offering free shipping and returns to those customers who have previously done business with you. Additionally, you can consider offering a cost-effective subscription plan for your services. The most important thing is to come up with anything creative, that adds value to your existing customers.

Implement cross-selling

Another key strategy you can work on is to improve your cross-selling and upselling strategies throughout your website and all other channels of communication. Upselling to shoppers in a physical store is easy. All you need is to place related products next to each other or make use of merchandising techniques to draw attention as well as driving impulse purchases. For online shoppers, it is a little bit different. You can place related products next to each other or use any other approach that draws attention and drives impulse purchases. Online shoppers will often begin their journey in search of a particular item and this is the reason you must be very strategic when cross-selling and upselling.

Create a loyalty program

Implementing a program to reward your most loyal customers is one of the easiest strategies you can use to build existing relationships as well as offer regular incentives and motivations to have your customers come back. You may consider emailing your top 10 percent customers with special offers each month. The most important thing is to test which offers to resonate with them and deliver anything valuable. You can also expand your loyalty program by adding a points system that would allow your customers to earn points for actions such as sharing content on social media and referring their friends.

Personalize buyer journey

Another way to recognize your shoppers is through personalizing their experience and making their lives better by making them feel valued. Encourage your visitors to sign up for things such as coupons, notifications on sales updates among others. Collect vital details including their names, email addresses, and any other valuable information that would help you improve on the experience you offer them.

A Simple Guide to Press Release Distribution

To thrive as a lawn care or any other small business, you need press coverage. Unfortunately, coverage doesn’t come just cheap and naturally, as many would expect. You need to work for it. Press releases from an important element in increasing your brand awareness and helping on matters public relations. Press release distribution involves the process of circulating or seeding out your press release to journalists and members of the press. The purpose of distributing a press release is to have coverage in media publications on places such as radio, newspapers, blogs, TVs among others.

Distribution of press release has the following benefits;

Boosting SEO

Press releases are good for SEO. By implementing SEO tactics into your overall marketing strategy, you are more likely to reach the top spots of user’s search queries, which will help your potential customers and clients find you online. Gaining links from places you have been mentioned in the press release is very good for SEO and accelerates your process of ranking.

Additionally, the distribution of press releases can help you land coverage on huge publications.

Driving local foot traffic

Press releases are good at driving local foot traffic to your store. If your business is based on brick and mortar, the distribution of press releases can be very good at getting people through your door. When you are running an event or simply having an eye-catching sale, you can measure foot traffic in your store after distributing a press release.

Generating more sales

If you are launching a new product or an exclusive service, a targeted press release can make a huge difference. It will help in drumming up interest and making you a lot of revenue especially if it offers elements that set you apart from your competitors. Busy shopping days can present a huge opportunity for your products to get in front of your competitors.

Distribution of press releases can take many forms. After you have your press release ready, you need to find journalists who are interested in what you have. When you want to share news, you will be tempted to tell as many people as possible. You want everyone to hear about what you have to offer. However, not everyone is interested in your story, and thus it is important to find those who are interested in your offering.

It is also a good idea to get the contact details of journalists. Doing so could be as simple as clicking on an author’s bio mostly found on their publication site. Once you have their details, use your creativity to get them interested in what you have and ultimately get them to publish your story.

When crafting a press release, it is important to craft a killer pitch. Email is the most effective way to send your press release quickly. However, note many journalists receive hundreds of emails every single day so ensure you keep it simple and brief. Get straight to the purpose of your email and show them a reason they need to cover your story. Avoid adding press release attachments as most of them don’t like opening attachments due to malicious intents associated with many attachments.

How Often Should Your Company Blog

Starting a blog can be tough. Thinking about what to post and how to promote your content requires a lot of strategic planning. Once crafting content and blogging for towing companies in Athens, it took much of my time to come up with content that resonated and delighted customers. It even gets more complicated when companies have to come up with a schedule on how they should organize their blogs and content.

The frequency of blog posts will depend on what works best for the company. Smaller companies often find success in posting once to four times per week, while larger companies would be required to push out content daily. If you don’t have a clear plan, you might find yourself getting burned out and even releasing content that is not beneficial to your audience.

Gaining Organic Traffic

Blogging is very important for SEO especially if you want to increase traffic to your website. If you are already posting valuable content, it would be important to go back and update your previous content and even boost it. Traffic that comes from blog posts is compounding, and this means it gains organic results over time. It is very important to always update your posts.

Blogging for Brand Awareness

When you are focusing on building your brand, the key to achieve your goals is through content diversification. Think of the ways you can use blog posts to highlight your brand as well as how you can use those posts to tell your audience who you are. Your key focus will be building a voice for your company.

Building brand awareness will give you a chance to offer useful information to your audience. You can use a branded infographic to show important aspects of your business. The success of any blogging strategy lies in proper planning. You may find yourself producing a lot of blogs that are all useful to your customers. Place a key focus on organic traffic because blogging should be a top priority if you are interested in boosted clicks.

Publishing for large blogs

Large blogs that are comprised of a few team members can increase their volumes. Additionally, they should also be wary of burnout and over saturating results of search engines. They should have a goal of publishing their content four to five times a week. Doing so will ensure new posts have time to gain the required traffic and posts are properly updated.

Content and brand awareness are more specialized and are not focused on gaining traffic. Companies that have a high focus on brand awareness should post one or two times a week. For those blogs that have a lot of resources, it becomes easy to set up the frequency of brand awareness posts, more so because large blogs have a decent amount of organic traffic. There will be more room to put a lot of focus on content that grows a company’s brand and provides thought leadership. Starting a blog and keeping it consistent can be challenging and difficult, but in the end, the rewards are huge.