To thrive as a lawn care or any other small business, you need press coverage. Unfortunately, coverage doesn’t come just cheap and naturally, as many would expect. You need to work for it. Press releases from an important element in increasing your brand awareness and helping on matters public relations. Press release distribution involves the process of circulating or seeding out your press release to journalists and members of the press. The purpose of distributing a press release is to have coverage in media publications on places such as radio, newspapers, blogs, TVs among others.
Distribution of press release has the following benefits;
Press releases are good for SEO. By implementing SEO tactics into your overall marketing strategy, you are more likely to reach the top spots of user’s search queries, which will help your potential customers and clients find you online. Gaining links from places you have been mentioned in the press release is very good for SEO and accelerates your process of ranking.
Additionally, the distribution of press releases can help you land coverage on huge publications.
Driving local foot traffic
Press releases are good at driving local foot traffic to your store. If your business is based on brick and mortar, the distribution of press releases can be very good at getting people through your door. When you are running an event or simply having an eye-catching sale, you can measure foot traffic in your store after distributing a press release.
Generating more sales
If you are launching a new product or an exclusive service, a targeted press release can make a huge difference. It will help in drumming up interest and making you a lot of revenue especially if it offers elements that set you apart from your competitors. Busy shopping days can present a huge opportunity for your products to get in front of your competitors.
Distribution of press releases can take many forms. After you have your press release ready, you need to find journalists who are interested in what you have. When you want to share news, you will be tempted to tell as many people as possible. You want everyone to hear about what you have to offer. However, not everyone is interested in your story, and thus it is important to find those who are interested in your offering.
It is also a good idea to get the contact details of journalists. Doing so could be as simple as clicking on an author’s bio mostly found on their publication site. Once you have their details, use your creativity to get them interested in what you have and ultimately get them to publish your story.
When crafting a press release, it is important to craft a killer pitch. Email is the most effective way to send your press release quickly. However, note many journalists receive hundreds of emails every single day so ensure you keep it simple and brief. Get straight to the purpose of your email and show them a reason they need to cover your story. Avoid adding press release attachments as most of them don’t like opening attachments due to malicious intents associated with many attachments.