Monthly Archives: August 2020

How Often Should Your Company Blog

Starting a blog can be tough. Thinking about what to post and how to promote your content requires a lot of strategic planning. Once crafting content and blogging for towing companies in Athens, it took much of my time to come up with content that resonated and delighted customers. It even gets more complicated when companies have to come up with a schedule on how they should organize their blogs and content.

The frequency of blog posts will depend on what works best for the company. Smaller companies often find success in posting once to four times per week, while larger companies would be required to push out content daily. If you don’t have a clear plan, you might find yourself getting burned out and even releasing content that is not beneficial to your audience.

Gaining Organic Traffic

Blogging is very important for SEO especially if you want to increase traffic to your website. If you are already posting valuable content, it would be important to go back and update your previous content and even boost it. Traffic that comes from blog posts is compounding, and this means it gains organic results over time. It is very important to always update your posts.

Blogging for Brand Awareness

When you are focusing on building your brand, the key to achieve your goals is through content diversification. Think of the ways you can use blog posts to highlight your brand as well as how you can use those posts to tell your audience who you are. Your key focus will be building a voice for your company.

Building brand awareness will give you a chance to offer useful information to your audience. You can use a branded infographic to show important aspects of your business. The success of any blogging strategy lies in proper planning. You may find yourself producing a lot of blogs that are all useful to your customers. Place a key focus on organic traffic because blogging should be a top priority if you are interested in boosted clicks.

Publishing for large blogs

Large blogs that are comprised of a few team members can increase their volumes. Additionally, they should also be wary of burnout and over saturating results of search engines. They should have a goal of publishing their content four to five times a week. Doing so will ensure new posts have time to gain the required traffic and posts are properly updated.

Content and brand awareness are more specialized and are not focused on gaining traffic. Companies that have a high focus on brand awareness should post one or two times a week. For those blogs that have a lot of resources, it becomes easy to set up the frequency of brand awareness posts, more so because large blogs have a decent amount of organic traffic. There will be more room to put a lot of focus on content that grows a company’s brand and provides thought leadership. Starting a blog and keeping it consistent can be challenging and difficult, but in the end, the rewards are huge.

How to Communicate Effectively

Communication is how people interact and exchange information with others. It is simply the creation and exchange of meaning. I have been able to learn a lot about what customers want from their product and service providers while working to set up a communication strategy for towing services in Orlando. For communication to take place, two or more parties must be involved. Not all communication is good communication. In fact, it is better to avoid communicating than communicating poorly.

Effective communication is not all about speaking clearly and honestly. It also entails creating a safe and comfortable space where communication can happen. Here are a couple of effective communication skills you can use, to give and receive information successfully.

Active listening

Effective communication is less about talking and more listening. Active listening is not just about hearing what the other person has to say, but also about understanding their emotions and point of view. The main objective of effective communication lies emphasis on understanding the person whom you’re communicating with. With effective communication, you need to focus on the other person, show you are interested in what they are telling you, never judge them, and ask key questions to keep communication flowing.

Assert Yourself

Being assertive simply means considering your thoughts, feelings, and opinions and communicating them in a clear and respectful way. It has nothing to deal with being demeaning or aggressive. When you assert yourself, you will stay clear of your values and opinions while engaging with others. You will also positively engage negative thoughts and opinions and try to show any outright anger or demeaning language. You will also be comfortable enough to say no or disagree with anything against your values.

Eliminate communication barriers

When speaking or listening, you need to minimize stress in communication and eliminate all forms of communication barriers. You need to stall or pause to collect your thoughts. This will help you avoid outbursts or irrelevant speaking before you can think. Make one point at a time so that the other person won’t get overwhelmed or confused with what you are saying. Do not interrupt or make unnecessary comments while the other person is speaking. Always keep the mood and tempo of the conversation elevated.

For effective communication to happen, you need to understand the different types of communication.

Verbal communication

Verbal communication entails sounds, language, and words. It is the most effective way to express emotions, opinions, feelings, and needs. When used correctly, words can have a straightforward and concise meaning leaving little room for assumptions. Verbal communication can happen at different levels including; interpersonal, interpersonal, with a small group or with the public.

Nonverbal communication

Nonverbal communication happens when messages are received or send without words. It applies to body language, inflection, tone of voice, gestures, and facial responses. It can also include other aesthetic means of communication such as dance, pottery, and painting.

We also have other two forms of communication, which are written communication and visual communication. Written communication entails any message that is sent through written words or text. Visual communication happens with the use of visual aids.